Superdry: Has it reached its peak?
You can hardly walk along any high street without spotting Superdry product, from T-shirts emblazoned with Japanese logos to colourful hoodies and checked lumberjack shirts.
View ArticleBrands must take care over multiple choice
Don’t bite the hand that feeds you,’ is how the saying goes.
View ArticleShould colour be trademarked in fashion?
The latest ruling in the long-running Christian Louboutin vs YSL case could be a landmark moment for trademarking in the fashion industry with a judge ruling that colour can in fact be trademarked.
View ArticleDoes Sports Direct's JJB deal spell choppy waters ahead?
Sports Direct’s acquisition of 20 JJB stores has not triggered a response from the Competition Commission. But that doesn’t mean it will be plain sailing for its rivals, writes Ruth Faulkner.
View ArticleOliver Bonas is right to put design at the heart of the business
Traditionally home to an eclectic mix of womenswear brands, Oliver Bonas has made a great move in appointing an in house design duo, writes Ruth Faulkner.
View ArticleIs Ralph Lauren right to kick Rugby into touch?
In an industry struggling to kick-start sales in a stagnant economic market, diversification seems to be the buzz word in the high fashion world.
View ArticleBrand positioning essential in a time-poor world
Premium denim brand Denham spoke to Drapers this week about its repositioning in the market, Victoria Gallagher takes a look at the importance of brands being in the right stores.
View Article2012: How was it for you (II)?
Calling all brands! Drapers wants to know how 2012 was for you.
View ArticleWhat are Gio Goi's prospects under JD?
Once again another brand has been bought by one of the big boys of the young fashion/sportswear sector. Victoria Gallagher investigates what this could mean for JD’s latest acquisition Gio Goi.
View ArticleHas rubber soled out?
Following on from Micam, Ruth Faulkner considers the footwear trends set to take over this autumn.
View ArticleCounting the costs of counterfeiting
The fashion industry must work harder to actively tackle the problems of counterfeiting, with the issue costing the Western European market £5bn a year.
View ArticleWho is front of the queue for Bench?
This week it emerged that yet another young fashion brand, Bench, could be sold. Victoria Gallagher considers who is lining up to take on the business.
View ArticleBrand market report: It is vital brands understand their customers
Consumers continue to shape the way brands operate, demanding more product knowledge and availability than ever before.
View ArticleBrand market report: All change in the branded sector
We’ve witnessed a shake-up in the branded fashion market in the past few months, particularly as far as young fashion is concerned.
View ArticleDrapers Debate: Can the branded market survive?
The men’s young fashion branded market appears to be in decline as shoppers seek cheaper alternatives, but can the sector survive? Drapers debates…
View ArticleAldo can't depend on heritage for Shellys' success
Aldo’s wholesale arm APS is hoping to return footwear brand Shellys to its glory days. But the business must rely on more than ’90s nostalgia to survive, writes Ruth Falkner.
View ArticleFull of the Joys of autumn 13
The Drapers team has been out and about checking out what’s in store for autumn 13 -but there was one business that stood out.
View ArticleCan Mulberry recover from its turbulent times?
The last week has been a rocky one for British brand Mulberry.
View ArticleGame, set and matchy matchy always works
I have an incredible Nike T-shirt at home I picked up while doing a little customising for a vintage store in Leeds when I was at uni (those six shots for a fiver in the students’ union bar don’t buy...
View ArticleMade in Britain: Is the long-awaited manufacturing revival here?
Being British has really never been more fashionable and with the latest surge of home-grown manufacturing, it appears that the long-awaited revival of the UK’s garment manufacturing industry is...
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